Kubota Global Identity


Kubota Corporation has been a leading manufacturer of agricultural, turf, hay and construction equipment since 1890. With world Headquarters in Osaka Japan, and offices in more than 110 countries throughout North America, Europe and Asia, Kubota achieved revenues last year over $16 billion. Although, agricultural equipment is Kubota’s primary line of products, Kubota also produces a diverse line of other products including city wide water filtration systems, irrigation, piping, roofing, housing and large underground valves.

Our mission, “For Earth, For Life,” speaks to our commitment to the preservation of the earth’s natural environment while aiding in production of food and water supplies that are vital to societal needs as our world population continues to grow. That mission is realized each time a Kubota tractor harvests the land to produce life sustaining food or our construction equipment excavates to transport water resources or provide shelter.

The three Spirits

Work for the development of society by drawing on all of our capabilities and know-how to offer superior products and technologies.
Build today and open the way to tomorrow, with the aim of bringing prosperity to the company and happiness to employees.
Challenge the unknown with creativity and courage.
In 1890, Gonshiro Kubota, the founder of Kubota started his metal casting business at the age of 19. Believing that: "If you try hard, you can get it done" and "Do not be afraid of making mistakes," he contributed to society with his business. He became the first producer of iron water pipes in Japan, and later, actualized mechanization of agriculture. "For the prosperity of society, we need to put all of our efforts into creation." "Our products should not only be technically excellent, but also useful for the good of society." The Kubota Group inherits the founder's beliefs and three Spirits, grows together with its employees, and continues to be a society-friendly and reliable company, extending its business globally.

Brand statement

[For Earth, For Life] The Kubota Group promises to continue supporting the prosperous life of humans while protecting the environment of this beautiful Earth


Food, water and the environment are not separate themes, but linked closely to each other. Food, water and the environment are indispensable for human beings. The Kubota Group continues to support the future of the earth and humanity by contributing products that help the abundant and stable production of food, help supply and restore reliable water, and help create a comfortable living environment through its superior products, technologies and services. The world has many problems in the areas of food, water and the environment, which are indispensable for human beings. Those problems are not separate themes, but linked closely to each other. The population growth has a great influence on environmental changes, brings problems to water resources, and leads to the short supply of food. The Kubota Group considers food, water and the environment as a singular theme and contributes to solve problems in these areas